Customer Success. Simplified.
We rebuild Customer Success around adoption, measurable outcomes, and business value clarity.
Customer Success. Simplified.
We rebuild Customer Success around adoption, measurable outcomes, and business value clarity.
Smarter companies are moving to measurable success.
"Today’s Customer Success is under scrutiny. We bring back clarity, credibility, and measurable impact."
Mike Carter
Ceo & Co-founder
Mike Carter
Ceo & Co-founder
70% of CS programs fail to prove outcomes at scale
70% of CS programs fail to prove outcomes at scale
70% of CS programs fail to prove outcomes at scale
80% of executives cannot tie adoption to ROI
80% of executives cannot tie adoption to ROI
80% of executives cannot tie adoption to ROI
$1T+ SaaS revenue at risk
$1T+ SaaS revenue at risk
$1T+ SaaS revenue at risk
Explore case studies that redefine Customer Success
I share highlights from Microsoft, Cisco, Splunk, and Dell where I created strategies that turned adoption into clear outcomes.
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Built for What Works
We redesign Customer Success for results, no jargon, no chaos, no wasted time. Unite adoption, outcomes, and value so teams move faster, stay credible, and deliver growth.
Value realization made simple
Governance oversight for leaders
Adoption Playbooks
Value Realization Framework
Outcomes Defined
Strategy
Approved
Goals Aligned
Adoption Metrics
Usage
High Risk
Approved
Adoption Gap
Value Proof Points
Impacts
Approved
ROI Validated
Retention Signals
Health
Pending
Renewal Risk
Growth Opportunities
Expansion
Approved
Upsell Potential
1 high-risk gap
Take Action
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Value Realization Framework
Outcomes Defined
Strategy
Approved
Goals Aligned
Adoption Metrics
Usage
Flagged
Approved
Adoption Gap
Value Proof Points
Impact
Approved
ROI Validated
Retention Signals
Health
Pending
Renewal Risk
Growth Opportunties
Expansion
Approved
Upsell Potential
1 high-risk gap
Take Action
Export
Value Realization Framework
Outcomes Defined
Strategy
Approved
Goals Aligned
Adoption Metrics
Usage
Flagged
Approved
Adoption Gap
Value Proof Points
Impact
Approved
ROI Validated
Retention Signals
Health
Pending
Renewal Risk
Growth Opportunties
Expansion
Approved
Upsell Potential
1 high-risk gap
Take Action
Export
We deliver value realization frameworks that align metrics to financial results, helping executives prove ROI and sustain retention.
Governance Oversight
Executive Alignment
7/10
87%
Risk Reviews
4/8
64%
Board Reporting
6/12
38%
Compliance Checks
9/10
9
8
6
5
4
3
%
Accountability Metrics
11/20
63%
Decision Cadence
14/18
54%
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Governance Oversight
Executive Alignment
7/10
87%
Risk Reviews
4/8
64%
Board Reporting
6/12
38%
Compliance Checks
9/10
9
8
6
5
4
3
%
Accountability Metrics
11/20
63%
Decision Cadence
14/18
54%
Edit budget
Spend breakdown
Set alerts
Duplicate
Archive
Edit budget for Finance department?
The current monthly budget is $44,300.
Please enter
the new amount.
0.00
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Confirm
Governance oversight
Executive Alignment
7/10
87%
Risk Reviews
4/8
64%
Board Reporting
6/12
38%
Compliance Checks
9/10
5
3
2
2
1
0
9
8
6
5
4
3
%
Accountability Metrics
11/20
63%
Decision Cadence
14/18
54%
Edit budget
Spend breakdown
Set alerts
Duplicate
Archive
Edit budget for Finance department?
The current monthly budget is $44,300.
Please enter
the new amount.
0.00
Cancel
Confirm
Governance oversight
Executive Alignment
7/10
87%
Risk Reviews
4/8
64%
Board Reporting
6/12
38%
Compliance Checks
9/10
5
3
2
2
1
0
9
8
6
5
4
3
%
Accountability Metrics
11/20
63%
Decision Cadence
14/18
54%
Edit budget
Spend breakdown
Set alerts
Duplicate
Archive
Edit budget for Finance department?
The current monthly budget is $44,300.
Please enter
the new amount.
0.00
Cancel
Confirm
We provide governance models that give boards transparency, embed accountability, and link Customer Success directly to measurable outcomes.
Adoption playbook reports
Onboarding framework
Executive Alignment Plan – Phase 1
July 18, 2025
Engagement design
Usage Milestone Map – First 90 Days
July 3, 2025
Generate report
Downloading report
Download complete!
Adoption playbook reports
Onboarding framework
Executive Alignment Plan – Phase 1
July 18, 2025
Engagement design
Usage Milestone Map – First 90 Days
July 3, 2025
Generate report
Downloading report
Download complete!
Adoption playbook reports
Onboarding framework
Executive Alignment Plan – Phase 1
July 18, 2025
Engagement design
Usage Milestone Map – First 90 Days
July 3, 2025
Generate report
Downloading report
Download complete!
We design adoption playbooks that guide customer journeys, accelerate engagement, and enable consistent outcomes across global enterprises.
Enterprise experience that delivers measurable outcomes
Enterprise experience that delivers measurable outcomes
Enterprise experience that delivers measurable outcomes
Built Copilot's global Customer Success strategy for the Fortune 100, aligning adoption and retention with value proof executives trust at scale.
Micrsoft: Driving Customer AI Adoption & Value
Built Copilot's global Customer Success strategy for the Fortune 100, aligning adoption and retention with value proof executives trust at scale.
Micrsoft: Driving Customer AI Adoption & Value
Built Copilot's global Customer Success strategy for the Fortune 100, aligning adoption and retention with value proof executives trust at scale.
Micrsoft: Driving Customer AI Adoption & Value
I built framework that launched Cisco Success Tracks, an adoption model in CX Cloud that sped deployment simplified operations and drove retention and measurable value at scale.
Cisco: Monetizing Customer Success
I built framework that launched Cisco Success Tracks, an adoption model in CX Cloud that sped deployment simplified operations and drove retention and measurable value at scale.
Cisco: Monetizing Customer Success
I built framework that launched Cisco Success Tracks, an adoption model in CX Cloud that sped deployment simplified operations and drove retention and measurable value at scale.
Cisco: Monetizing Customer Success
Designed frameworks and renewal strategies that stabilized performance, improved retention, and enabled measurable growth across enterprises now.
Splunk: Building Value Realization Frameworks
Designed frameworks and renewal strategies that stabilized performance, improved retention, and enabled measurable growth across enterprises now.
Splunk: Building Value Realization Frameworks
Designed frameworks and renewal strategies that stabilized performance, improved retention, and enabled measurable growth across enterprises now.
Splunk: Building Value Realization Frameworks
Redefining how Success delivers outcomes
Customer Success bloated with noise and jargon. We simplify into Delivery Success, with frameworks and leadership that prove adoption, value, and measurable results
Adoption Plans
We build adoption playbooks defining milestones, tracking usage, and turning activity into outcomes
Adoption Plans
We build adoption playbooks defining milestones, tracking usage, and turning activity into outcomes
Adoption Plans
We build adoption playbooks defining milestones, tracking usage, and turning activity into outcomes
Value Models
We design frameworks that link adoption to ROI, providing executives and boards proof of value
Value Models
We design frameworks that link adoption to ROI, providing executives and boards proof of value
Value Models
We design frameworks that link adoption to ROI, providing executives and boards proof of value
Governance Models
We embed governance models that align priorities, provide transparency, and ensure accountability
Governance Models
We embed governance models that align priorities, provide transparency, and ensure accountability
Governance Models
We embed governance models that align priorities, provide transparency, and ensure accountability
Fractional Leadersiop
We step in as fractional leaders, driving alignment, operating rigor, and measurable delivery
Fractional Leadersiop
We step in as fractional leaders, driving alignment, operating rigor, and measurable delivery
Fractional Leadersiop
We step in as fractional leaders, driving alignment, operating rigor, and measurable delivery
The AVR shift—built on real experience
The AVR shift—built on real experience
The AVR shift—built on real experience
Discover how real experience is redefining measurable customer value.
Discover how real experience is redefining measurable customer value.
Discover how real experience is redefining measurable customer value.
Microsoft
Head of WW Customer Success
"While leading Customer Success for Microsoft’s Modern Work business, I helped design frameworks that turned Copilot adoption into measurable impact and enterprise clarity."
70%
Fortune 500 Copilot adoption
3x
Faster time-to-value through Unified Success frameworks
Splunk
SVP Global Customer Success
“At Splunk, I led the renewal and adoption transformation that brought discipline, transparency, and measurable value back to Customer Success execution.”
4%
Renewal Rate Increase
1.5x
Increase in scale coverage
Dell Secureworks
VP Global Customer Sucess
“At SecureWorks, I built the company’s first global Customer Success organization, accelerating onboarding and time-to-value ahead of its IPO.”
81%
Faster time-to-value
18%
Revnue recognition acceleration
Microsoft
Head of WW Customer Success
"While leading Customer Success for Microsoft’s Modern Work business, I helped design frameworks that turned Copilot adoption into measurable impact and enterprise clarity."
70%
Fortune 500 Copilot adoption
3x
Faster time-to-value through Unified Success frameworks
Splunk
SVP Global Customer Success
“At Splunk, I led the renewal and adoption transformation that brought discipline, transparency, and measurable value back to Customer Success execution.”
4%
Renewal Rate Increase
1.5x
Increase in scale coverage
Dell Secureworks
VP Global Customer Sucess
“At SecureWorks, I built the company’s first global Customer Success organization, accelerating onboarding and time-to-value ahead of its IPO.”
81%
Faster time-to-value
18%
Revnue recognition acceleration
Microsoft
Head of WW Customer Success
"While leading Customer Success for Microsoft’s Modern Work business, I helped design frameworks that turned Copilot adoption into measurable impact and enterprise clarity."
70%
Fortune 500 Copilot adoption
3x
Faster time-to-value through Unified Success frameworks
Splunk
SVP Global Customer Success
“At Splunk, I led the renewal and adoption transformation that brought discipline, transparency, and measurable value back to Customer Success execution.”
4%
Renewal Rate Increase
1.5x
Increase in scale coverage
Dell Secureworks
VP Global Customer Sucess
“At SecureWorks, I built the company’s first global Customer Success organization, accelerating onboarding and time-to-value ahead of its IPO.”
81%
Faster time-to-value
18%
Revnue recognition acceleration
How AI adoption success plans accelerated enterprise usage and delivered $1.6B in measurable revenue impact at scale
$1.6B
Annual revenue impact from AI adoption success planning
“Customer Success at Microsoft evolved from adoption management to value engineering — proving that structure, measurement, and clarity can turn innovation into tangible business outcomes.”
Mike Carter
Customer Success Executive
37%
Increase in enterprise AI adoption at scale
How AI adoption success plans accelerated enterprise usage and delivered $1.6B in measurable revenue impact at scale
$1.6B
Annual revenue impact from AI adoption success planning
“Customer Success at Microsoft evolved from adoption management to value engineering — proving that structure, measurement, and clarity can turn innovation into tangible business outcomes.”
Mike Carter
Customer Success Executive
37%
Increase in enterprise AI adoption at scale
How AI adoption success plans accelerated enterprise usage and delivered $1.6B in measurable revenue impact at scale
$1.6B
Annual revenue impact from AI adoption success planning
“Customer Success at Microsoft evolved from adoption management to value engineering — proving that structure, measurement, and clarity can turn innovation into tangible business outcomes.”
Mike Carter
Customer Success Executive
37%
Increase in enterprise AI adoption at scale
Ideas, insights, and frameworks from our field
From industry trends to thought leadership — stay in the loop with how Customer Success is evolving, and explore the articles, research, and insights shaping adoption and value today.
Start with structure, lead with clarity
AVR helps modern organizations drive results with proven frameworks, measurable outcomes, and execution where it matters most.
Expert foundation
Built on decades of experience designing and leading global programs.
Ready for growth
For teams seeking clarity and direction, no jargon, no confusion.
